We’ve talked about what Oughta-Pilots are. But do you know where they hang out? Just when you think you have them handled, one will sneak up and smack you in the face!
Oughta-PilotsTM live in the becauses of your life.
It’s human nature to look for reasons: reasons something did or did not happen, reasons why someone said something, reasons why you haven’t found your dream. Then you create a “because”.
“I’m still in this dead-end job because I need the security of a paycheck.”
“I have to be the best in my class because I need to get into a good college.”
“I have to stay with my husband/wife, we have children.”
Any of these sound familiar? They all have a because and they’re all Oughta-Pilots.
There is a difference between choice and decision. It may be semantics to some, but to those who get it, it’s huge. When you’re being reasonable, that is, having reasons for selecting one alternative over another, you’re making a decision. When you choose, you simply choose because you can. No reasons are necessary. Only decisions need justification.
I think we’ve all become masters at justification, just as we’ve become convinced we need to learn superior decision-making tools. How many workshops have you seen advertised lately offering to teach you the ins and outs of the process? Do you REALLY need to learn new ways to justify your actions?
DYOP Live in July – Portland, OR
I’m holding my first live Disconnect Your Oughta-PilotTM workshop this July in Portland, Oregon. There’s a free preview call on June 16 at 1pm pst. Register here if you’d like to experience a sample of what we’ll cover. I guarantee at the very least it will be one of the more fun hours of your week.
See you there!
That smell of smoke in the air is from the speed the wheels in my head started turning. I immediately got a flash of a chef tasting a sauce (I love watching Iron Chef on Food Network so the image is easy to conjure)to see if it needs any special seasoning, or even to see if it’s acceptable. The chef’s educated tastebuds can tell if the sauce is too spicy, too sweet, too sour or too bland for public consumption. So can we as entrepreneurs concoct a message or product that is too “out there”, too saccharine, too unpalatable or too bland for the public to consume. The real task is to find something with just the right bite, just the right aftertaste and just the right appeal to make the consumer love it, get enraptured by it and want more and more or, at the very least, to repeat the experience. I can’t wait to listen to Shawn’s next call on “
